How to manage your client 'segments'

KNOW YOUR CLIENT

clock

Paul Harrison, head of business consultancy at Prudential, offers some tips on the best way to manage your client bank.

In light of upcoming regulatory changes, much has been made about advisers segmenting their clients to ensure they thrive by focusing on the most affluent. But these decisions can be tricky. How do you maintain a balancing act between your ‘high flyers’, the ‘slow burners’ and a drive for new clients? And how do you build that model in the first place? Tradition says that, as with any business, 80% of income comes from 20% of your clients. And that is probably true for a lot of IFAs. Therefore, logic suggests the wealthier and more active clients deserve more of your time and effort. ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

'Rigorous and time-consuming': Has the FCA made it harder for advisers to become DA?

'Rigorous and time-consuming': Has the FCA made it harder for advisers to become DA?

Professional Adviser gathers views about the process

Isabel Baxter
clock 11 June 2025 • 8 min read
AI can 'unleash the most human aspect of being a financial adviser'

AI can 'unleash the most human aspect of being a financial adviser'

Advisers urged to embrace AI as a strategic opportunity, not a threat

Sahar Nazir
clock 11 June 2025 • 2 min read
Advisers urged to have 'robust' processes to protect clients from fraud

Advisers urged to have 'robust' processes to protect clients from fraud

Last year saw sharp 34% increase in losses from investment scams

Isabel Baxter
clock 11 June 2025 • 2 min read