How to manage your client 'segments'

KNOW YOUR CLIENT

clock

Paul Harrison, head of business consultancy at Prudential, offers some tips on the best way to manage your client bank.

In light of upcoming regulatory changes, much has been made about advisers segmenting their clients to ensure they thrive by focusing on the most affluent. But these decisions can be tricky. How do you maintain a balancing act between your ‘high flyers’, the ‘slow burners’ and a drive for new clients? And how do you build that model in the first place? Tradition says that, as with any business, 80% of income comes from 20% of your clients. And that is probably true for a lot of IFAs. Therefore, logic suggests the wealthier and more active clients deserve more of your time and effort. ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Feel Good Friday: Brooks Macdonald gives sports wellbeing advice

Feel Good Friday: Brooks Macdonald gives sports wellbeing advice

Wealth manager has partnered with charity Sporting Wellness

Professional Adviser
clock 03 May 2024 • 1 min read
Adviser guide aims to 'demystify' Consumer Duty annual reporting

Adviser guide aims to 'demystify' Consumer Duty annual reporting

Firms to produce first annual Consumer Duty board report

Sahar Nazir
clock 02 May 2024 • 1 min read
Behavioural coaching a 'tough sell' among prospective clients

Behavioural coaching a 'tough sell' among prospective clients

‘Clients overlook major sources of value from advisers’

Isabel Baxter
clock 02 May 2024 • 1 min read