The Referral Authority's Matt Anderson reveals how your current clients can help you identify new prospects.
The most important part of getting referrals is making it easy for your current clients to open doors for you. With all of your contacts, your goal is threefold: Identify people who sound like potential prospects; Identify people your clients like (they are not going to refer you to a boss they cannot stand or a sibling they resent). As you use the steps below, listen for their tone of voice – how they talk about that individual; Keep it simple. Narrow your ask to one, two or three people. Seven ways to excel in this area: 1. Research/pre-planning: Before you meet a curre...
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