Blog: Aviva's platform vision is commendable

Aviva has just announced the next stage of its platform evolution. Having re-entered the wrap market in 2010 after its troubled experience with the Lifetime Wrap (which closed to business after numerous technical issues), it is now combining its wrap offering and its traditional packaged products into a single platform. The move is not a surprise, nor is it unique. Other product provider-owned wraps are making similar moves. Both Standard Life and Aegon have announced intentions to give advisers a single point to visit and trade electronically and administer client portfolios. It is h...