Peter Brodnicki, chief executive of the Mortgage Advice Bureau (MAB), gives his tips on making the move to fee-charging.
Q: How do you start charging fees? A: First of all you have to believe that the service you offer is worth charging for. It is also important to understand that resistance about fees is not with the client, but with the broker. Put yourself in your client's position and reflect on the advice and service they receive and why you believe it is exceptional. Continue building your confidence to charge fees by calling your ten most recent clients - tell them it is a service call, find out what they thought about the service they received and then ask them if they would have paid a fee for...
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