How we transitioned to an adviser charging model

Martin Bamford, managing director, Informed Choice "We made the move from commission to adviser charging in 2004 as a result of a growing sense of frustration within the business. This frustration came from our old pricing model where we only got paid if the client purchased a commission-paying product. With so much of the ‘value’ we were providing being received by our clients regardless of whether a product was purchased, it seemed a bizarre way of structuring our remuneration. "We made the move by pricing our services at three specific points in the process – advice, implementation ...