How to establish an affinity relationship

An affinity relationship – a contract whereby an organisation appoints a firm to be the IFA for all of its members and employees – is invaluable. The arrangement essentially promises a steady flow of business for many years to come. AWD Chase de Vere is one group that has benefited from this arrangement. Earlier this month, it was re-appointed to provide advice services to members of the British Medical Association (BMA). The contract means the firm will offer advice to 142,000 members until 2013. Establishing relationships The BMA is not AWD’s only affinity: it already has relation...