Tips for the small adviser

Size matters. Controversial but true. And, at the moment (if you read the media at least), it would appear it is a case of the bigger the better. Larger institutions are described as more “secure” and “stable” and the rate of consolidation in the financial services sector has picked up pace in recent months. To put into context, this almost certainly reflects the tougher financial situation for businesses. However, for the smaller advisory firm, it can sometimes feel a tad intimidating. In an era of big brand and full-scale media campaigns complete with bells and whistles and promises...