PFS Conference: Seven ways to increase your profits

  Pardigm Shift 1: Your are a business person, NOT a financial adviser Too many advisers think of themselves just as a financial adviser.  You are not. You are a businessman and should only be doing things which increase the profits of your business. Paradigm Shift 2: Profit is good and fair We can make very good incomes. But this is fair. We take huge risks. The regulators can come along at any time and put us out of business by changing the rules. So it is right we charge to take on this risk. We provide a very important service to thousands of people who are very happy with h...