How can your friends and family help attract new clients?

clock

Friends, family, acquaintances and spouses can all help advisers seek out potential new clients, writes Bryce Sanders, president of Perceptive Business Solutions

The best ideas are often the simplest. Often when financial advisers attend sales training they are shown a “simple 15 step process” or told “change everything you do everyday from this day forward.” When you get back to your desk and look at a stack of message slips it is difficult to make big changes in “the middle of the game”. Since the market is moving continuously, the game never ends. Here are four simple “one liners” you can use in social situations. They are easy strategies to implement. Establish yourself as the alternative Inertia keeps most people with their financial a...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

What Justin Bieber is telling you about your clients

What Justin Bieber is telling you about your clients

‘In our world, success, true success, is delivering someone to their goal’

Chris Justham
clock 22 April 2026 • 2 min read
Bank return to advice is a rare case of sequel eclipsing original

Bank return to advice is a rare case of sequel eclipsing original

‘Most banks and financial advisers will be serving vastly different customer bases’

Mark Glover
clock 21 April 2026 • 5 min read
FCA urges principal firms to strengthen inactive AR oversight

FCA urges principal firms to strengthen inactive AR oversight

Gaps in governance, reporting, and consumer protection

Isabel Baxter
clock 21 April 2026 • 3 min read