A blossoming market

With 26.1 million adults in the UK having no life cover in 2009, and the elderly population set to increase, non linked whole of life insurance policies could represent a real opportunity for independent financial advisers. Whole of life policies typically cater for two very different sets of consumer needs: commonly, unit-linked policies are targeted at high-net-worth customers as a means of mitigating the individual’s inheritance tax (IHT) liabilities, while non-linked policies are generally guaranteed-acceptance plans sold to the over-50s as a low cost means of helping to meet funeral...