Better Business: When the price is not right

There has been much in the news recently regarding platform pricing, with various views offered on where sustainable platforms will need to price themselves over the medium/long term. Whether this is simply posturing or more genuine attempts to reposition, greater awareness of pricing models can only be good news for IFAs wishing to make informed choices on which platform is best for them in the run up to 2012. Suicidal pricing models If I recall correctly, Transact was first up with an assertion that while the firm charges an average of about 60bp across its entire book of business, i...