Ed Dymott, head of UK fund partners at Fidelity FundsNetwork, uncovers an industry that punches well above its weight.
Platforms have come a long way from their standing start about 10 years ago. They have obviously struck a chord with the industry because the rate of adoption among consumers and advisers is fast and accelerating. The concept of a platform is simple and effective, but like mobile phones, platforms have become a commodity and are now taken for granted; it is difficult to remember what life was like before them and impossible to imagine them not being around. In spite of the amount of attention platforms attract, the current market punches well above its surprisingly small weight of £100bn...
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