After much talk of a generic industry-wide protection campaign it seems the ball has started rolling. Paul Robertson explains the what it hopes to achieve and how it may impact the industry.
It has been widely reported that the reinsurance and provider portions of the protection insurance industry have formed a committee to look into the possibility of a national campaign aimed at boosting protection sales in the UK. But what does this mean for the adviser, and what is the intermediary sector supposed to do about this? How did this come about in the first place and what is the concept behind it? In short, what is going on? Taking the last point first, Tom Baigrie, managing director of IFA Baigrie Davies and LifeSearch, first raised the possibility of an industry wide-effort ...
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