Refining the process

clock

A few simple techniques can make lead buying a much more rewarding activity. Jonathan Barrett explains.

Where is the next client coming from? Is this something that just happens through luck, or is it something that the adviser takes an active part in? Of course, most successful advisers take an active role in where their new business is going to come from as the other option is surely a recipe for disaster. But things have changed. For once this alteration is positive and, in the last two years or so, there has developed a ready supply of new business for any registered adviser who wants it. What is more, this new business is available in the postcode area of the adviser’s choice, you cho...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Protection advisers under 30 report worries about AI use in claims

Protection advisers under 30 report worries about AI use in claims

More concerned about AI used in claims than underwriting

Jaskeet Briah
clock 30 March 2026 • 2 min read
Where next for protection underwriting and customer service?

Where next for protection underwriting and customer service?

Vital that clients are kept informed

Naomi Greatorex
clock 25 March 2026 • 3 min read
What the protection market study findings mean for advisers

What the protection market study findings mean for advisers

'There are some issues the FCA would like to tackle'

Sandy McGregor
clock 17 March 2026 • 5 min read