Capturing the check-box audience

Thanks to increasingly sophisticated IT systems much of the work associated with arranging cover can be dealt with online. But, for an increasingly large section of society, this may not be possible. Newspapers, television magazines and other media are filled with reports of the growing problem of diabetes, obesity, heart disease and other health problems that plague our affluent society. Advances in medical knowledge leading to earlier diagnosis of disease and new and improved treatments now enable individuals with illnesses that had previously resulted in a premature death, to live lon...