Altering perceptions

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Jayne Almond takes a look at what needs to be done to develop consumer confidence in equity release

Equity release has a very mixed reputation. A number of mis-selling scandals based on equity release products sold in the 80s and 90s have damaged the industry in the eyes of consumers. The reality today is however very different. The equity release products available on the market, lifetime mortgages and reversion products are regulated by the FSA. This regulation gives customers considerable protection. Providers are required to provide compliant product literature and product design has changed to provide many safe guards for customers. No negative equity guarantees are standard and ...

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