Last week we described the profile of a typical candidate for a lifetime mortgage, based on consumer research conducted by Prudential so this week, we show you how best to target the prospects once you've identified them.
Now you’ve identified your potential customers, it’s vital you choose the right marketing vehicle. If your audience is people aged 55-65 in your local area, then it’s probably wrong to have a national advertising campaign. Think about the publications they read or consider sending them a direct mailing. Your campaign needs to look professional and be effectively aimed at your target customer. Work out your budget, your core message and most importantly a call to action. You could even include a promotional offer, like a free financial wealth check. To make the campaign as effective as po...
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