Looking for lifetime mortgage prospects

Such people are certainly one potential audience for lifetime mortgages. However, research from Prudential suggests most people who are open to using lifetime mortgages are not thinking about this option because their financial position is insecure. Consumers believe they should look after themselves and their quality of life using equity release products simply to maintain their existing lifestyle. They want access to extra money to help with upgrading their homes or funding their children’s needs. So how do you identify these people from your client base? Pru has developed a profile* o...