The Financial Services Authority has come up with a cheeky new approach to revealing the mortgage market and launched a consumer website hosted by cartoon characters in their birthday suits.
Displaying a very different image to that usually seen of the FSA, this latest website entitled The World of Mortgages Laid Bare reveals on its opening page a row of naked cartoon figures below a banner, and which then encourages consumers to click on the cards protecting their 'decency' and find out more about various aspects of lending. The FSA has launched a specialist site on mortgages as research reveals over half of all first time buyers (56%) do not know what APR stands for. Similarly, findings of the survey indicate 36% of mortgage-holders did not understand at least half of t...
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