The ideal application process is of course as quick and simple as possible but are shortened forms putting customers at risk as advisers ignore past industry lessons? Alan Ferguson reviews the issues
Everyone in the industry supports making protection insurance more easily understood and buying it as efficient and hassle-free as possible. The best solutions will obviously be those that are as simple as possible but which also provide sufficient information for effective risk management and pricing. Some might have it otherwise but it is important to recognise that these two things to varying degrees are in conflict. It is important that the industry continues to find better ways of managing this conflict and 'ticking both boxes'. But, in pursuing that aim, there is also a danger tha...
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