Broadening horizons

As we head towards a recession with the cost of living rising and house prices falling, it would be all too easy to allow pessimism to hit the health insurance market. But the opportunities for relevant and affordable healthcare are still there - the challenge is in identifying them and developing their potential. Proactive employers and intermediaries are now increasingly taking a wider view of health insurance - and the cost implications. No one can foresee how long the credit crunch will last and companies, understandably concerned about their business bottom line and cautious of unnec...