Market views: Free cover limits on individual protection

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At a recent critical illness (CI) conference, it was observed that a lot of the individual market's underwriting problems could be reduced by using a low free cover limit (e.g. £50,000). Would bringing this into line with group business be helpful to you?

Peter Chadborn, Plan Money A common adviser frustration is that protection underwriting has got progressively stricter over recent years and this is a view we would concur with. This position is fuelled by the constant downward pressure on premiums by ill-informed price-driven advisers and aggregator sites, so something needs to reverse this trend and make transacting protection business more appealing. The obvious answer to this question is “Yes, of course”, but I’m not particularly confident this proposal will materialise. It seems to me that for every good idea the industry h...

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