Market Views

clock

With the Government publicly looking to significantly cut welfare benefits spending, is it compliant with regulation for advisers to be raising clients' awareness of this and using it as a tool to increase protection sales, bearing in mind that the widows tale is not compliant?

Mark Jones, LV= Absolutely. The role of the professional adviser is to explain to clients what risks they are running and how to protect against the financial impact of those risks. This is their raison d’être. Cigarette packets carry the warning ‘Smoking Kills’, not everyone who smokes will die from smoking but it is a perfectly reasonable message to create awareness among smokers of the extra risk they are exposing themselves to. The cuts in welfare spending will not prevent all clients from receiving welfare benefits but it is equally reasonable to point out that with less money t...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Protection

Chesnara to close HSBC Life UK to new protection business

Chesnara to close HSBC Life UK to new protection business

Follows £260m acquisition

Jaskeet Briah
clock 04 February 2026 • 3 min read
Targeted support: FCA opens door to protection inclusion

Targeted support: FCA opens door to protection inclusion

Could help address protection gap

Cameron Roberts
clock 29 January 2026 • 2 min read
FCA Pure Protection Market Study: No interventionist remedies proposed

FCA Pure Protection Market Study: No interventionist remedies proposed

The regulator pledged to release its final report in Q3 2026

Cameron Roberts
clock 29 January 2026 • 4 min read