Providers have rushed to enter the Junior ISA market after the government confirmed the regulations governing the product.
The Junior individual savings account (JISA) yearly limit will be raised from £3,000 to £3,600, the Treasury is expected to announce this next week.
Prudential will team up with The Children's ISA to launch one of the UK's first Junior ISA (JISA) schemes, which replace the scrapped Child Trust Funds.
The man at the heart of a charitable fund which last year failed to attract sufficient investor interest said government plans to launch an ISA investing in schemes to help the poor are doomed to fail.
Savers may be offered tax-free individual savings accounts (ISAs) to invest in schemes to help the poor.
The Investment Management Association (IMA) has written to the Treasury urging the government to consider providing contributions to Junior ISAs at birth.
The government will today confirm a maximum annual allowance of £3,000 for the new Junior ISAs.
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An annual cap of £3,600 for a tax-free Junior ISA fits the general consensus and would be in line with stakeholder savings, TISA's Malcolm Small says.
The industry reaction to Junior ISAs has been mixed, with some hailing them a sensible means of saving and others lambasting them as a crude money-saving initiative.