Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and won the Leading Platform Journalist award at the Vanguard UK Platform Awards 2026.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

Cloud tech firm unveils SIPP provider solution to 'digitise drawdowns'

Technology

Cloud tech firm unveils SIPP provider solution to 'digitise drawdowns'

‘The SIPP market presents exciting growth opportunities’

clock 14 March 2024 • 2 min read
M&A activity 're-shaping' financial advice industry

Your profession

M&A activity 're-shaping' financial advice industry

'Acquirers are increasingly looking at consolidation, not aggregation’

clock 12 March 2024 • 2 min read
The Penny Group acquires Midlands-based HNW advice firm

Companies

The Penny Group acquires Midlands-based HNW advice firm

Latest deal as part of the Chartered firm’s ‘buy and build’ strategy

clock 12 March 2024 • 2 min read
FCA fines advice firm nearly £900,000 over British Steel failings

Companies

FCA fines advice firm nearly £900,000 over British Steel failings

IFM ‘poorly advised’ clients to transfer out of DB pension schemes

clock 11 March 2024 • 2 min read
Advisers positive that Great British ISA will boost savings

ISAs

Advisers positive that Great British ISA will boost savings

Almost two thirds say they think it will lead to an increase

clock 11 March 2024 • 1 min read
Majority of advisers think NI cut will not boost pensions savings

Tax Planning

Majority of advisers think NI cut will not boost pensions savings

Only one in ten think people will put the extra cash into pensions savings

clock 11 March 2024 • 1 min read
Swindon advice firm declared failed by FSCS for pensions advice

Companies

Swindon advice firm declared failed by FSCS for pensions advice

A.P Financial Services UK is no longer trading

clock 11 March 2024 • 1 min read
Consumer Duty offers advisers 'a point of difference'

Consumer Duty

Consumer Duty offers advisers 'a point of difference'

‘They have the opportunity to engage with clients on a flexible basis’

clock 11 March 2024 • 3 min read
Industry disagrees with Hunt's decision to scrap non-dom tax regime

Investment

Industry disagrees with Hunt's decision to scrap non-dom tax regime

‘Tax them as everyone else is taxed on UK assets and earnings’

clock 11 March 2024 • 2 min read
Advisers failing to meet female client expectations

Your profession

Advisers failing to meet female client expectations

In areas such as trust, value for money and relatability

clock 08 March 2024 • 1 min read