Despite a drop in mortgage-related protection sales, the market is bearing up in the face of the recession. Peter Carvill investigates why some areas of TA are in fact skyrocketing Click here to download pdf (PDF, 1.1MB)
Considering the parlous state of anything to do with finance at the moment, it is a surprise to see the protection markets doing relatively well and, in some places, better compared with previous years. Overall, according to Stuart Lawson, protection marketing manager at Axa, the market and, in particular, the demand for term assurance (TA) products has thrived: "It has stood up quite well in the face of the credit crunch. Obviously, a lot of protection is sold on the back of house purchases, and with the drop off in that area, you would have thought that would have had a big impact on th...
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