A new opportunity dawns

It's too blunt an approach to define mid-market clients simply in terms of their net worth. We prefer to define the mid-market by client need rather than by the amount of wealth they hold individually. We see the mid-market as cost-conscious clients who want simple investment solutions able to meet straightforward financial planning needs. This approach both reflects individual clients' needs and, importantly, doesn't exclude clients due to the level of their investible assets. We've developed the Aviva Platform to cater specifically for mid-market clients. It reflects the simplicity ...