The second most powerful man in the country misidentified his real enemy this week with his latest tirade.
Amid the news on global terrorism this week one role has been forgotten - that of the taxman.
The FSA's interpretation of financial promotions regs has apparently taken a turn which runs contrary to the concept of marketing.
Researchers in Hamburg, Germany have "discovered" female Homo-sapiens in so-called secure relationships are less likely to want sex than those in unsecure relationships.
Do you really still want that second home abroad?
I'm still baffled as to how the launch party of a transition planning company led to consultants, PRs and journalists agreeing to pose nude for a calendar.
Its not often I feel the need to go back and revise something I've written - in fact the urge to do so has never taken hold of me before.
I finally started thinking about getting some kind of financial protection on Monday, but I've since discovered most insurers won't pay out for alcohol abuse - which could be a problem in my career as a journalist!
This is not meant to be a cheap barb - quite the contrary - but it is a question which sums up a branding conundrum.
There didn't appear to be a great deal happening last week other than the continuing spat over home information packs and what I suspect have been the largely unsuccessful attempts by the pack's supporters to prove the scheme still has some legs and isn't...