Advisers 'failing to connect' with baby-boomer heirs - Zurich

'Missed opportunities'

Sophie King
clock • 1 min read

Advisers are missing the chance to connect with the heirs of the baby-boomer generation, according to research carried out by Zurich.

The insurer found fewer than one in 14 (7%) of clients of retirement age saying their adviser had introduced themselves to their adult children, suggesting advisers could be missing out on the opportunity to connect with the next generation of savers. More widely, it is estimated £1.2trn in wealth could "cascade down" from baby-boomers to younger generations over the course of the next 30 years. Yet the study of 200 advised clients aged over 55, undertaken for Zurich by YouGov, found few advisers were building relationships with family members who stand to inherit that wealth. And whi...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Retirement

Advisers warn market volatility will threaten retirement plans

Advisers warn market volatility will threaten retirement plans

More than half expect clients to postpone or change plans

Isabel Baxter
clock 26 March 2024 • 2 min read
Perfect timing: How to advise clients on the right time to retire

Perfect timing: How to advise clients on the right time to retire

Striking a balance between health, wealth and personality

Richard Hulbert
clock 05 February 2024 • 4 min read
Baillie Gifford: Enjoying later life without an income from work

Baillie Gifford: Enjoying later life without an income from work

The latest from PA’ Digital Working Lunch webinar series

Professional Adviser
clock 12 December 2023 • 2 min read