SimplyBiz partners with Guardian Financial Services

Protection firm recently raised £180m

Tom Ellis
clock • 1 min read

SimplyBiz Group has signed a multi-year partnership with Guardian Financial Services, which re-entered the protection market in 2017.

The protection firm, which has been in operation since 1821, raised £180m of equity to re-establish as a challenger in the market. It joins more than 150 other life, pension, protect and mortgage providers that already have an existing distribution-enablement relationship with the financial adviser compliance and business services provider. The two firms will "collaborate to deliver relevant marketing messages and training and educational opportunities" to the IFA and wealth management firms that subscribe to SimplyBiz. "Guardian Financial Services offers a refreshing, transparent ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

SJP complaints skyrocket as CMCs target clients

SJP complaints skyrocket as CMCs target clients

Ahead of historic advice review

Isabel Baxter
clock 07 May 2025 • 3 min read
M&A-hungry My Pension Expert enters £25m refinancing deal

M&A-hungry My Pension Expert enters £25m refinancing deal

Follows Tenet&You buy last year

Jen Frost
clock 29 April 2025 • 2 min read
FSCS investigates advice firm after director's £2.3m fraud charge

FSCS investigates advice firm after director's £2.3m fraud charge

Lifeboat fund working with FCA on potential Campbell & Associates claims

Isabel Baxter
clock 28 April 2025 • 2 min read