SimplyBiz partners with Guardian Financial Services

Protection firm recently raised £180m

Tom Ellis
clock • 1 min read

SimplyBiz Group has signed a multi-year partnership with Guardian Financial Services, which re-entered the protection market in 2017.

The protection firm, which has been in operation since 1821, raised £180m of equity to re-establish as a challenger in the market. It joins more than 150 other life, pension, protect and mortgage providers that already have an existing distribution-enablement relationship with the financial adviser compliance and business services provider. The two firms will "collaborate to deliver relevant marketing messages and training and educational opportunities" to the IFA and wealth management firms that subscribe to SimplyBiz. "Guardian Financial Services offers a refreshing, transparent ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

FOS partially upholds complaint against Openwork for 'unsuitable advice'

FOS partially upholds complaint against Openwork for 'unsuitable advice'

Network must compensate £2,678 interest

Isabel Baxter
clock 19 August 2025 • 3 min read
Tatton IFA consolidator investment 'not a dilution' of its core business

Tatton IFA consolidator investment 'not a dilution' of its core business

Justine Randall on the firm’s ‘very clear’ decision not to become a consolidator

Isabel Baxter
clock 13 August 2025 • 2 min read
Royal London sees net inflows hit £4.1bn following SJP multi-asset mandate

Royal London sees net inflows hit £4.1bn following SJP multi-asset mandate

‘We’ve benefited from an uptick in the national conversation around pensions’

Isabel Baxter
clock 08 August 2025 • 4 min read