FCA calls on Schwarzenegger to tell claimants to 'do it now' in new PPI advert

In the new advert, an animatronic model of Schwarzenegger's head is seen urging consumers to "do it now" and make a decision about making a PPI complaint before the deadline on 29 August 2019 - a reference to his 1987 movie Predator. The campaign is funded by 18 firms including banks, building societies and credit card providers who had the most PPI complaints. The campaign cost totalled £42.2m, of which £4.9m was spent on production, including fees for the Hollywood star. The FCA said it introduced the deadline in order to prompt people to check if they had PPI and decide whether ...