AXA Wealth rebrand to Phoenix Wealth confirmed

Following 2016 acquisition

Hannah Godfrey
clock • 1 min read

Phoenix is set to rebrand AXA Wealth's business to Phoenix Wealth following the group's acquisition of AXA Wealth's non-platform investment and pensions business in 2016.

Customers and advisers have received written communication to make them aware of the rebrand, including confirmation that there will be no changes to the features, terms and conditions or the ability to top up existing policies, Phoenix said. The change is set to take place on 1 July 2017. Last year Phoenix Group acquired AXA Wealth's pensions and protection businesses for £375m. The acquisition added £12.3bn of assets under management and about 910,000 policies to the group. Phoenix Life CEO Andy Moss said: "We are delighted to confirm the rebrand to Phoenix Wealth and very muc...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

Inside a family MBO: How this adviser and his brother took over their father's firm

Inside a family MBO: How this adviser and his brother took over their father's firm

Sean Standerwick runs MLP Wealth alongside his brother

Isabel Baxter
clock 22 May 2026 • 1 min read
Ex-London Capital & Finance CEO jailed for breaching SFO restraint order

Ex-London Capital & Finance CEO jailed for breaching SFO restraint order

Michael Thomson jailed for six months

Isabel Baxter
clock 21 May 2026 • 2 min read
AAB Wealth acquires two advice firms

AAB Wealth acquires two advice firms

Jane Smith Financial Planning and BpH Wealth to join

Sophia Panayi
clock 21 May 2026 • 2 min read