Risk-profiling pioneer Phil Morse passes away

Morse cut his teeth in the industry at Sun Life, where he first started out pitching their wealth management products to the IFA community. He then moved to Skandia in 1997 starting out in international marketing making a huge impact on product development as well as the launch of a trust company. He then stepped across to investment marketing, where he was at the forefront of many new industry initiatives; the expansion of MultiPEP's fund range, the launch of MultiFundshop - the first truly online fund supermarket for IFAs, introducing USelect the first stochastic asset allocation to...