The industry needs to wake up, stop just focusing on the functional benefits of a decision and instead understand that we must also seek to entertain and engage, says Chris Justham
Ben Kumar and I talk on the radio every day (LBC at 17:30 – tune in!) about what's going on in the world. Equity markets, bond yields (sigh!), company news. If it's interesting and falls within the world of ‘finance', we're your guys. It's nice to be able to pull the curtain back and explain things in a way that people can genuinely understand – if one person walks away ‘getting it', then it's time well spent. However, one thing that always comes up is why market responses to events don't always play out as expected. "I see xyz company has beaten profit expectations, but their...
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