Six months to the cash ISA deadline: Are advisers ready?

'Cash alone does not generate real wealth'

clock • 4 min read

James Stacey says advisers' role in reassuring risk-averse clients will be even more important in the face of looming cash ISA reforms..

The government wants more Brits to back the UK economy by investing in stocks and shares. So, in last year's Budget, the chancellor announced a raft of reforms to the cash ISA allowances, designed to discourage savers from keeping cash and encourage them to invest in companies instead. The reforms represent the biggest shift in ISA policy for many years, presenting a challenge for those advisers whose clients have grown accustomed to cash ISAs. So, how are the rules changing? From April 2027, those aged under 65 will see their cash ISA allowance fall from £20,000 to £12,000, whil...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on ISAs

Lifetime ISA penalties sting more than 150,000 savers

Lifetime ISA penalties sting more than 150,000 savers

Triggered almost £119m in withdrawal charges

Laura Miller
clock 16 September 2026 • 4 min read
Beyond 'patronising' narratives: Culture and circumstance as gender ISA gap drivers

Beyond 'patronising' narratives: Culture and circumstance as gender ISA gap drivers

Caring responsibilities often mean women have less left to put aside

Sophia Panayi
clock 11 August 2026 • 3 min read
Investment ISA cash interest changes: Yet more stick, no carrot

Investment ISA cash interest changes: Yet more stick, no carrot

'These measures fail to recognise that cash is used intentionally by savers as a strategic asset'

Kate Toumazi
clock 15 July 2026 • 4 min read