Doug Brodie concludes his three-part series of articles for Professional Adviser with a look at how to keep drawdown clients happy forever...
If your experience is not with retirees every day, or if you work with a large asset manager, you may well have the mindset that the drawdown client will have the income that the portfolio will generate. That's the wrong end of the stick, and leads the adviser down the deep, dark hole of trying to convince the client that what they need is what the investment can provide. Every 60-year-old adviser knows that what every 60-year-old retiree wants is an income spelt out in £s. If you have started by badging a client with a risk number to match them to someone else's risk number hangin...
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