Why platforms should do more - and say less - in 2026

'A platform is like a football referee. If I don’t notice it, it’s done a good job'

clock • 3 min read

Mark Sanderson kicks off 2026 with a plea to platforms: do more, say less in 2026...

As we settle into 2026, here's a wish from someone who spends a lot of time listening to advisers: platforms need to stop trying to be the antagonist of the investing story. Advisers should be thinking about platforms only in how they can support them in helping their clients achieve their financial goals. That's it. While I've made platforms my career and am the first to promote their attributes, they are not the main character. That fact can get lost in the noise of platforms trying to demonstrate how they're better than their peers. Advisers don't need platforms taking veiled, or n...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Will the incoming stocks and shares ISA cash interest levy impact platforms?

Will the incoming stocks and shares ISA cash interest levy impact platforms?

Proposed regulations yet to clarify what is an ‘acceptable’ cash holding

Sophia Panayi
clock 15 September 2026 • 5 min read
Alex Cowan-Sanluis: Platforms are hiding in the bell curve

Alex Cowan-Sanluis: Platforms are hiding in the bell curve

The bell curve of client banks

Alex Cowan-Sanluis
clock 07 September 2026 • 4 min read
Vanguard UK Platform Awards: The full shortlists revealed

Vanguard UK Platform Awards: The full shortlists revealed

VUKPA 2026 finalists

Professional Adviser
clock 27 July 2026 • 2 min read