Why platforms should do more - and say less - in 2026

'A platform is like a football referee. If I don’t notice it, it’s done a good job'

clock • 3 min read

Mark Sanderson kicks off 2026 with a plea to platforms: do more, say less in 2026...

As we settle into 2026, here's a wish from someone who spends a lot of time listening to advisers: platforms need to stop trying to be the antagonist of the investing story. Advisers should be thinking about platforms only in how they can support them in helping their clients achieve their financial goals. That's it. While I've made platforms my career and am the first to promote their attributes, they are not the main character. That fact can get lost in the noise of platforms trying to demonstrate how they're better than their peers. Advisers don't need platforms taking veiled, or n...

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