Mark Sanderson kicks off 2026 with a plea to platforms: do more, say less in 2026...
As we settle into 2026, here's a wish from someone who spends a lot of time listening to advisers: platforms need to stop trying to be the antagonist of the investing story. Advisers should be thinking about platforms only in how they can support them in helping their clients achieve their financial goals. That's it. While I've made platforms my career and am the first to promote their attributes, they are not the main character. That fact can get lost in the noise of platforms trying to demonstrate how they're better than their peers. Advisers don't need platforms taking veiled, or n...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes



