How digital advice apps can help bridge the advice gap and deliver targeted support

'This is not about replacing advisers, it's about extending their reach'

clock • 3 min read

Bridging the advice gap is not just possible, it is inevitable, writes Rowan Whittington. Here she explores how digital advice apps can help address the age-old issue and deliver targeted support...

The advice gap isn't new, but it is evolving. It is still relevant. And for the first time in a long time, it feels like we're on the cusp of a meaningful shift, not just in how we talk about it, but in how we solve it. At Dynamic Planner, we've spent the last few years building and refining digital tools to help firms deliver advice safely, at scale, and in a way that clients actually understand – and which prompts them to take action. What we're seeing now is a convergence of consumer demand, regulatory momentum and tech capability that makes bridging the advice gap not just possibl...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

How explainable AI will finally close the UK's advice gap

How explainable AI will finally close the UK's advice gap

‘Bolting on chatbots won't work - rebuild from scratch’

Thomas Young
clock 20 February 2026 • 4 min read
Zerokey launches advice tech provider integration platform

Zerokey launches advice tech provider integration platform

AdvisoryAI and Time4Advice Curo early adopters

Isabel Baxter
clock 20 February 2026 • 2 min read
AI in wealth management: Why security cannot be an afterthought

AI in wealth management: Why security cannot be an afterthought

'Generative AI introduces considerations that sit outside traditional criteria'

Vinit Gela
clock 17 February 2026 • 5 min read