How digital advice apps can help bridge the advice gap and deliver targeted support

'This is not about replacing advisers, it's about extending their reach'

clock • 3 min read

Bridging the advice gap is not just possible, it is inevitable, writes Rowan Whittington. Here she explores how digital advice apps can help address the age-old issue and deliver targeted support...

The advice gap isn't new, but it is evolving. It is still relevant. And for the first time in a long time, it feels like we're on the cusp of a meaningful shift, not just in how we talk about it, but in how we solve it. At Dynamic Planner, we've spent the last few years building and refining digital tools to help firms deliver advice safely, at scale, and in a way that clients actually understand – and which prompts them to take action. What we're seeing now is a convergence of consumer demand, regulatory momentum and tech capability that makes bridging the advice gap not just possibl...

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