Targeted support: Is it what consumers want?

Behavioural, financial and demographic differences must be factored in

clock • 4 min read

Will bridging the gap between unregulated guidance and regulated financial advice affect consumer perceptions and behaviours? Louis Williams asks and answers...

Targeted support proposals are designed to encourage a broader range of consumers to seek additional help. It will enable suggestions to be made to groups of consumers who share similar characteristics or a financial situation. Engagement and uptake would be beneficial, particularly for those who are unaware of the positive impact small changes to managing their finances can make, who feel they have too little to invest or that financial advice isn't worth the cost, but what about those who are uninterested or sceptical about the intentions of advisers and financial organisations? Wil...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

Is FCA expert evidence truly independent?

Is FCA expert evidence truly independent?

Upper Tribunal judgment thinks not

Gareth Fatchett
clock 25 June 2026 • 5 min read
SFO to secure further £491,000 from overseas investment fraudster

SFO to secure further £491,000 from overseas investment fraudster

Targeted British expats in Jakarta

Jen Frost
clock 22 June 2026 • 1 min read
Lords warns financial services bill could weaken regulators' accountability

Lords warns financial services bill could weaken regulators' accountability

Open letter to investment minister

Michael Nelson
clock 19 June 2026 • 2 min read