Targeted support: Is it what consumers want?

Behavioural, financial and demographic differences must be factored in

clock • 4 min read

Will bridging the gap between unregulated guidance and regulated financial advice affect consumer perceptions and behaviours? Louis Williams asks and answers...

Targeted support proposals are designed to encourage a broader range of consumers to seek additional help. It will enable suggestions to be made to groups of consumers who share similar characteristics or a financial situation. Engagement and uptake would be beneficial, particularly for those who are unaware of the positive impact small changes to managing their finances can make, who feel they have too little to invest or that financial advice isn't worth the cost, but what about those who are uninterested or sceptical about the intentions of advisers and financial organisations? Wil...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

Paul Bruns: Ongoing review flexibility and the advice gap

Paul Bruns: Ongoing review flexibility and the advice gap

Changes are still currently only at proposal stage

Paul Bruns
clock 10 August 2026 • 5 min read
How considering vegetable peelers can inform your product design

How considering vegetable peelers can inform your product design

FCA released two reports to mark the third birthday of Consumer Duty

Alison Gay
clock 31 July 2026 • 4 min read
Andy Wealthall: Is there still a place for annual suitability reviews?

Andy Wealthall: Is there still a place for annual suitability reviews?

'We shouldn't solve one problem by creating another'

Andy Wealthall
clock 30 July 2026 • 4 min read