Targeted support: Is it what consumers want?

Behavioural, financial and demographic differences must be factored in

clock • 4 min read

Will bridging the gap between unregulated guidance and regulated financial advice affect consumer perceptions and behaviours? Louis Williams asks and answers...

Targeted support proposals are designed to encourage a broader range of consumers to seek additional help. It will enable suggestions to be made to groups of consumers who share similar characteristics or a financial situation. Engagement and uptake would be beneficial, particularly for those who are unaware of the positive impact small changes to managing their finances can make, who feel they have too little to invest or that financial advice isn't worth the cost, but what about those who are uninterested or sceptical about the intentions of advisers and financial organisations? Wil...

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