What advisers should expect from their investment manager

The recent boom in model portfolio services (MPS) means advisers have a huge number of investment providers to choose from. There is a lot of marketing material promising strong performance or the next shiny thing. But what truly differentiates one investment solution from another is not just price, or its purported ability to outperform. It's whether the investment manager can prove they deliver consistent and intended outcomes, align with the adviser's culture and business model, and offer advisers other differentiators as part of the partnership. There are so many DFMs to choose...