Advisers need to bridge the sustainability gap – the FCA data proves it

The latest Financial Lives Survey 2024 from the Financial Conduct Authority (FCA) sends a clear message to the financial advice profession: responsible investing matters to consumers — and they're waiting for advisers to take the lead.  While interest in ESG-aligned investments has been rising for years, this latest data provides hard evidence of a disconnect. The majority of investors — 72% — say they want their money to "do some good" as well as generate returns. And yet, only 18% have ever invested in a responsible fund, with just 11% making an active choice to do so. That's a stri...