Holly Mackay on targeted support: Do you want fries with that?

'This does not compete with financial advice. It's an early stepping stone on the advice journey'

clock • 4 min read

Targeted support has the potential to lift up to 5.9 million out of the advice gap, writes Holly Mackay. Here she explains why she is unapologetically upbeat about the changes

And so, after many false starts and fumbles over the last decade, the recent Advice Guidance Boundary Review has given rise to targeted support, a seismic change which should support millions of Brits get the better help they so desperately need with their investments and pensions. The final policy should be with us in December and authorisations open next April. What does it mean? Firms can segment their customers into groups, identify situations which pose a risk of foreseeable harm for any given group, determine a ready-made suggestion and proactively deliver this suggestion to the...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

FCA: Fair value in advice 'not about charging the lowest fees'

FCA: Fair value in advice 'not about charging the lowest fees'

Consumer investments department head says it should not be a ‘race to the bottom’

Sahar Nazir
clock 03 October 2025 • 2 min read
FCA commits to Consumer Duty changes to 'remove disproportionate burdens'

FCA commits to Consumer Duty changes to 'remove disproportionate burdens'

CEO Nikhil Rathi sets out four-point plan

Michael Nelson
clock 01 October 2025 • 3 min read
FSCS opens for claims against Leicester financial planning firm

FSCS opens for claims against Leicester financial planning firm

Trust Financial Planning entered creditors’ voluntary liquidation in August

Jen Frost
clock 29 September 2025 • 2 min read