Holly Mackay on targeted support: Do you want fries with that?

'This does not compete with financial advice. It's an early stepping stone on the advice journey'

clock • 4 min read

Targeted support has the potential to lift up to 5.9 million out of the advice gap, writes Holly Mackay. Here she explains why she is unapologetically upbeat about the changes

And so, after many false starts and fumbles over the last decade, the recent Advice Guidance Boundary Review has given rise to targeted support, a seismic change which should support millions of Brits get the better help they so desperately need with their investments and pensions. The final policy should be with us in December and authorisations open next April. What does it mean? Firms can segment their customers into groups, identify situations which pose a risk of foreseeable harm for any given group, determine a ready-made suggestion and proactively deliver this suggestion to the...

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