Holly Mackay on targeted support: Do you want fries with that?

'This does not compete with financial advice. It's an early stepping stone on the advice journey'

clock • 4 min read

Targeted support has the potential to lift up to 5.9 million out of the advice gap, writes Holly Mackay. Here she explains why she is unapologetically upbeat about the changes

And so, after many false starts and fumbles over the last decade, the recent Advice Guidance Boundary Review has given rise to targeted support, a seismic change which should support millions of Brits get the better help they so desperately need with their investments and pensions. The final policy should be with us in December and authorisations open next April. What does it mean? Firms can segment their customers into groups, identify situations which pose a risk of foreseeable harm for any given group, determine a ready-made suggestion and proactively deliver this suggestion to the...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Regulation

Compliance relics: The case against PDFs and screenshots

Compliance relics: The case against PDFs and screenshots

'Partial records or flattened archives are no longer sufficient'

David Clee
clock 09 July 2025 • 5 min read
FCA data request prompts SimplyBiz's sector-wide compliance session

FCA data request prompts SimplyBiz's sector-wide compliance session

Nearly 600 advisers sign up for July webinar on navigating new s165 data requirements

Sahar Nazir
clock 09 July 2025 • 2 min read
FCA data information request: Four focus areas for advisers

FCA data information request: Four focus areas for advisers

‘Data is not just a compliance tool it’s a strategic asset’

Chris Davies
clock 07 July 2025 • 5 min read