Majority of pension savers would use digital advice from providers

Some 73% of workplace pension savers want advice from providers

Jenna Brown
clock • 2 min read

Almost three-quarters of workplace pension savers want digital financial advice from providers to help get the best retirement outcome, research from Bravura Solutions (Bravura) has found.

The study found that 73% of the 2,000 respondents would use a digital advice service if offered by their pension provider. Some 72% stated that lack of advice was a blocker to social mobility – a key goal of successive governments. An overwhelming 84% said they believed that more people should have access to digital or financial advice to achieve better retirement outcomes. Members thought providers had more of a responsibility for educating people about their pensions (55%), compared with anyone else – including the government's Money Helper (49%), employers (46%) or schools (36%). ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Pensions

Royal London named most recommended personal pension provider

Royal London named most recommended personal pension provider

Aviva leads in SIPP market, Defaqto finds

Isabel Baxter
clock 18 September 2025 • 4 min read
Pensions industry must unite on small pension pot consolidation model

Pensions industry must unite on small pension pot consolidation model

Uniting behind one industry-led model would mean widescale consolidation by 2023

Martin Richmond
clock 16 September 2025 • 3 min read
Pension withdrawals surge 36% as FCA reports record £70.9bn accessed in 2024/25

Pension withdrawals surge 36% as FCA reports record £70.9bn accessed in 2024/25

Nearly a million pension plans were accessed for the first time during the year

Sahar Nazir
clock 16 September 2025 • 2 min read