The who, what, where of advice: Intelliflo's 2025 Advice Map of the UK

The most likely people in the UK to receive financial advice are married men over 50 living in London or the South East of England.  That's the headline finding from our analysis of nearly 3 million advised client records held within Intelliflo Office.  We know from various studies that the advice gap is a persistent issue in the UK: despite the crucial role advice plays in helping people build their future financial security, too many people struggle to access expert support with their finances. As a result, millions of UK consumers are not saving and investing enough, putting the...