Advisory firms' user experience and the picnic problem

Spelling out ‘problem in chair, not in computer'

clock • 4 min read

Simon Evan-Cook looks at the 'picnic' problem through the lens of user experience...

It's PA roadshow time. My co-manager – Alex Paget - and I are looking forward to meeting PA readers up and down the country. This time we're going to be talking about your firm's user experience. Why? With the next generation of robo-advisers likely powered by dramatically improved artificial intelligence (AI), competition in adviser world is set to heat up. And in your part of the industry, like mine, the firms who provide the best experience for their users are the ones who will survive and thrive. We'll be covering a few aspects of this in our talk, but I'd like to focus on o...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Canaccord Wealth launches crypto exposure offering to high-net-worth clients

Canaccord Wealth launches crypto exposure offering to high-net-worth clients

For risk profile 7+ portfolios

clock 29 April 2026 • 1 min read
RBC Brewin Dolphin adds to Voyager range with passive funds

RBC Brewin Dolphin adds to Voyager range with passive funds

With six risk options

Patrick Brusnahan
clock 27 April 2026 • 1 min read
From 'passive versus active' to 'the best of both worlds'

From 'passive versus active' to 'the best of both worlds'

Factoring active managers' best ideas into systematic models

Lisa Wang
clock 27 April 2026 • 4 min read