UK anti-greenwashing rule and guidance: What advisers need to know

Consumers are increasingly showing a preference for products and services which are more sustainable, and firms have been responding to this demand by stressing their own sustainability credentials. In financial services, the Financial Conduct Authority (FCA) has become increasingly concerned that firms may be over-selling the green or sustainable characteristics of their products, and so alongside their new labelling and disclosure regime, they have also introduced an ‘anti-greenwashing rule'. The FCA's Sustainability Disclosure Requirements (SDR) introduced earlier this year, impact...