Is advice really all just about money at the end of the day?

A look at whether the most money possible is all clients care about

Hope Coumbe
clock • 4 min read

Hope Coumbe delves into an adviser’s recent admission about what their clients care about and how true it is across the board…

If you had asked teenage me what a financial adviser did, I would have said they invest rich people's money and make them richer. Simple as that. Is that a fair overview? In some ways yes and in some ways, definitely not. I started as a journalist writing about financial advice straight out of University and quickly realised there was far more to it that first meets the eye. After a couple of years, my understanding of ‘planning' in the broader sense and of financial coaching had been truly cemented. Almost a decade on, I would never summarise what an adviser/planner does in such a ...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Trade bodies should sponsor new talent initiatives, industry says

Trade bodies should sponsor new talent initiatives, industry says

‘Trade bodies and FCA are both funded by us so should be giving back more’

Isabel Baxter
clock 15 April 2024 • 1 min read
PA Asks: Is the FCA's funding requirement of £755m reasonable?

PA Asks: Is the FCA's funding requirement of £755m reasonable?

This week’s poll also looks at stress levels and client segmentation

Professional Adviser
clock 15 April 2024 • 1 min read
Adviser interest decreases in income-focused funds

Adviser interest decreases in income-focused funds

According to the quarterly Market Intelligence report from Square Mile

Sahar Nazir
clock 12 April 2024 • 1 min read