Is advice really all just about money at the end of the day?

If you had asked teenage me what a financial adviser did, I would have said they invest rich people's money and make them richer. Simple as that. Is that a fair overview? In some ways yes and in some ways, definitely not. I started as a journalist writing about financial advice straight out of University and quickly realised there was far more to it that first meets the eye. After a couple of years, my understanding of ‘planning' in the broader sense and of financial coaching had been truly cemented. Almost a decade on, I would never summarise what an adviser/planner does in such a ...