Behavioural investing: Helping clients manage biases

As humans, we might typically like to think that if we do our due diligence, speak to the right people and have loads of reliable data, we are prone to making successful decisions. In investing terms, it might seem rational to think that if you have all appropriate historical data to inform successful decisions then you will most likely pick the winning horse, or stock, every time. Besides this being rather rose-tinted thinking as it clearly isn't that simple or predictable, we are also faced with another force that impacts our capacity for effective investment. This fact is related to o...