Behavioural investing: Helping clients manage biases

Automation will play an increasing role in tackling cognitive biases

clock • 4 min read

Elliott Bray shares his insight on behavioural investing and explores how to help clients overcome cognitive biases and emotional responses...

As humans, we might typically like to think that if we do our due diligence, speak to the right people and have loads of reliable data, we are prone to making successful decisions. In investing terms, it might seem rational to think that if you have all appropriate historical data to inform successful decisions then you will most likely pick the winning horse, or stock, every time. Besides this being rather rose-tinted thinking as it clearly isn't that simple or predictable, we are also faced with another force that impacts our capacity for effective investment. This fact is related to o...

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