Why tech compels us to rethink financial advice for the better

'Tech should empower advisers, not overpower them'

clock • 5 min read

Andrew Goodwin continues his columns for Professional Adviser with a look at the world of adviser tech and argues its rapid progress should not be seen as an existential threat...

Many financial advisers see technology as an existential threat. They're afraid that advances in fields such as artificial intelligence are rapidly eroding their offering and will eventually put them out of business altogether.  I think they're mistaken. Tech should empower advisers, not overpower them. Yet there's no denying that the era of big data, artificial intelligence and hyperconnectivity demands substantial adaptation.  It's basically a question of understanding where advisers can genuinely add value for clients today. By extension, it's a question of understanding what an ad...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Sieze the day: Harnessing technology's consumer benefits

Sieze the day: Harnessing technology's consumer benefits

Reduce costs, improve financial education and boost inclusion

Piers Lawson
clock 23 February 2024 • 3 min read
True Potential CEO: How AI is helping fill the advice gap problem

True Potential CEO: How AI is helping fill the advice gap problem

‘Our advisers are fully aligned with our view that tech is their friend’

Daniel Harrison
clock 23 February 2024 • 6 min read
AI will play key role in compliance checking for small advice firms

AI will play key role in compliance checking for small advice firms

AI to help small firms present ‘more manageable interface’ with the FCA

Sahar Nazir
clock 20 February 2024 • 1 min read