Why tech compels us to rethink financial advice for the better

'Tech should empower advisers, not overpower them'

clock • 5 min read

Andrew Goodwin continues his columns for Professional Adviser with a look at the world of adviser tech and argues its rapid progress should not be seen as an existential threat...

Many financial advisers see technology as an existential threat. They're afraid that advances in fields such as artificial intelligence are rapidly eroding their offering and will eventually put them out of business altogether.  I think they're mistaken. Tech should empower advisers, not overpower them. Yet there's no denying that the era of big data, artificial intelligence and hyperconnectivity demands substantial adaptation.  It's basically a question of understanding where advisers can genuinely add value for clients today. By extension, it's a question of understanding what an ad...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

'More essential than ever': Paraplanners in the age of AI

'More essential than ever': Paraplanners in the age of AI

'Change of this kind unsettles people, and it should be taken seriously rather than dismissed'

Stacey Simpson
clock 25 June 2026 • 5 min read
Advisers vote Afternoon winner of AdviceTech Catwalk 2026

Advisers vote Afternoon winner of AdviceTech Catwalk 2026

Aims to cut adviser workload from four hours to four minutes

Sophia Panayi
clock 25 June 2026 • 2 min read
Andrew Goodwin: Why AI is far from the cat's whiskers for financial advice

Andrew Goodwin: Why AI is far from the cat's whiskers for financial advice

Why would someone trust AI to plot their financial future when it can't even get a daft snapshot of a cat right?

Andrew Goodwin
clock 24 June 2026 • 4 min read