Why tech compels us to rethink financial advice for the better

'Tech should empower advisers, not overpower them'

clock • 5 min read

Andrew Goodwin continues his columns for Professional Adviser with a look at the world of adviser tech and argues its rapid progress should not be seen as an existential threat...

Many financial advisers see technology as an existential threat. They're afraid that advances in fields such as artificial intelligence are rapidly eroding their offering and will eventually put them out of business altogether.  I think they're mistaken. Tech should empower advisers, not overpower them. Yet there's no denying that the era of big data, artificial intelligence and hyperconnectivity demands substantial adaptation.  It's basically a question of understanding where advisers can genuinely add value for clients today. By extension, it's a question of understanding what an ad...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

How not to fall for the AI plausibility trap

How not to fall for the AI plausibility trap

'Trust in financial advice takes years to build. It has never been easier to put at risk'

Tadhg Buckley
clock 07 May 2026 • 3 min read
Söderberg, Seccl and Plannr launch second phase of platform integration

Söderberg, Seccl and Plannr launch second phase of platform integration

Aims to ‘eliminate friction’ across advice journey

Sophia Panayi
clock 05 May 2026 • 2 min read
'Clients don't want to be impressed by your tech stack'

'Clients don't want to be impressed by your tech stack'

PA360 panellists highlight AI is not taking over admin or paraplanner jobs

Isabel Baxter
clock 29 April 2026 • 4 min read