Never out of style: Luxury in flux but brands still booming

'Good opportunities are opening up for long-term investors in this sector'

clock • 4 min read

2024 is likely to be tougher for luxury and branded spending, writes Darius McDermott. But for medium to longer-term investors, there are some compelling arguments in favour of the sector...

It's not often you see an investor presentation referencing Roman fish sauce. But at the back end of last year, Artemis launched its Leading Consumer Brands fund with just that. The point? Strong brands have offered consumers (and investors) a mark of trust, quality and emotional connection through time that continues, from Scaurus's ancient fish sauce right through to today's Kraft Heinz and Hermes.  Yet brands are experiencing a period of volatility. Recessionary fears in the US, UK and Europe are spooking consumers and keeping their hands in their pockets.  More crucially, a we...

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